The new and improved Referral University course is here!  We added an additional 9 hours of solid relationship marketing training, tips, and strategies to help you be effective in any business environment.  This course may be the most comprehensive course available on business networking, business referrals, referral marketing, relationship marketing, and is a must have for anyone who is a member of a business referral group, or other business organization.

Each month we post a new 1 hour audio lesson for an entire year!  It’s the most efficient way to get plugged into a success formula for relationship marketing.

Here’s the general table of contents:

1)  PERSONAL DEVELOPMENT – Some philosophies and principles known to be successful in helping business professionals create, nurture and strengthen stronger relationships with customers and referral sources.

2) MARKETING PLANNING – Everything worth doing starts with a plan, and marketing your business is no exception.  This lesson will help you quickly create and implement a marketing plan based on relationship marketing principles.

3) BUSINESS NETWORKING -  Learn how to make first contact, and leave an impression that has people wanting to follow up with you.  Find out the do’s and don’ts of business networking, and what it takes to truly be a center of influence.

4)  FOLLOW UP SYSTEMS – The fortune is in the follow up and having a system for doing it will save you time, energy, and money, and create opportunities where others leave it on the table.

5) RELATIONSHIP BASED SELLING - The best way to make a sale is to make a friend first.  This lesson will cover philosophies and principles that help you engage people on their terms and position you to have them selling themselves on doing business with you.

6) THOUGHT LEADERSHIP -  The lesson covers the merits of mastermind groups and how to leverage them in your business.  If you’re in business without a mastermind group you are handicapping yourself.

7) COLLABORATIVE MARKETING – An extension of the mastermind principle includes ways to work together with strategic alliance partners to cross market each other, and to create a greater value proposition for everyone’s customers.  This lesson will provide you with strategies and concepts that will allow you leverage the collective skills, energy, and resources of your closest business associates.

8 )MULTIPLE STREAMS OF REVENUE – Find out how to monetize your expertise in multiple ways.  Also learn how to add other products and services to your offerings without distracting from what you do best.

9) SOCIAL MEDIA MARKETING (2 hours!) – Leveraging social media “smart marketing”, and you can do it with minimal time and economic investment by following some simple techniques explained in this lesson.  We’ll cover Twitter, Linkedin, Facebook, blogging, Youtube, live streaming radio, live streaming TV and show you how to do all of it for free!  This one lesson would be worth the price of the entire course.

10) MARKETING SUPPORT - Find out how outsourcing many aspects of your marketing and relationship building efforts can not only save you time and money, but also improve the quality of the relationships you establish with customers.  Outsourcing is an art and you’ll learn some not so obvious ways to do it on a budget!

Along with the program itself you also have the ability to ask questions in our interactive forums making the program a two way communication between you and people who can help you make the right choices in marketing your business.

The Referral University relationship marketing training course will be updated and revised on an ongoing basis to make sure remain ahead of the learning curve on new strategies and technologies that may enhance your marketing efforts.   This is the ultimate way to stay plugged into continuous, focused personal development for your business.